Reformatting general managers’ responsibility for communication

In 2016, I conducted research among the employees of Romanian companies regarding the presence of general managers in social media. At the time, the seemingly optimistic result of 63% social media presence hid the truth that only 44% of managers and 46% of staff knew about the presence of their bosses on social media. How [...]

How do startups help large companies’ grow

Recessions are often periods of innovation and, perhaps surprisingly for some, investment. But the growing interest of CEOs in the development of companies could reveal that large companies have gone shopping or for start-ups. It is good when it is so, only the percentage of decision-makers who manage to grow their companies happens is small. [...]

Will companies that do not train their employees survive?

Many times, Romanian companies do not see training as a priority. Is this a sign of self-sufficiency, of unawareness of the training importance, a distorted representation of the benefits it brings? We do not know. We only know that the pandemic has forced companies to do everything to adapt to the changing environment. To meet [...]

Artificial Intelligence will make us smarter

One of the most important chess tournaments took place last week in Bucharest. The first symbolic move of the competition was made by the grand master Garry Kasparov, an opportunity to interview the great champion on multiple topics. The mention of the confrontation with Deep Blue in 1997 was the occasion of a justified opinion, [...]

Accelerating technology trends in business

In today's business environment, the big trends arouse the interest of decision-makers. They show where an industry, a sector of activity, and economy are heading. Composed in turn of incipient emerging trends that become dominant, macro trends contain us. For example, if you own a company, you may not be at the forefront of technological [...]

Be the company your clients endorse with pleasure

Most companies believe that they are customer-centric and want to know their needs. But what do customers think? According to studies conducted by Bain & Company in the US or Valoria in Romania, although 80% of companies say they offer a superior consumer experience, only 8% of customers agree. Consumer expectations are hard to exceed, [...]

Errors and problems in using information in business

Many Romanian companies could get big benefits from using data in business correctly. By using data effectively, a company is able to streamline the process of getting a product made and putting it in the hands of the customer. Looking at the data and incorporating it into the business strategy, is the role of the [...]